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Panata's cooperation with Indian client Krutik on the 800-square-meter gym project

In July 2024, Jay, the head of the trading company, led a customer from India, Krutik, to China for a factory inspection in order to find a suitable equipment supplier for Krutik's new gym project. This project covers an area of about 800 square meters and is Krutik's third gym in India. After many inspections and communications, Krutik finally chose our Panata Fitness Equipment Factory as his partner. In September, the customer officially paid the project deposit, and the cooperation was on track.

 

In early July, Jay brought Krutik to our company. As the head of an international trading company, Jay has been engaged in the cross-border trade of fitness equipment for a long time. He has rich industry experience and understands the market needs of various countries. Krutik is a successful gym owner in India and plans to expand new gym business. His first gym was opened five years ago, and now he has two gyms operating in India. With the booming fitness industry, Krutik decided to open a third gym and hoped to introduce more modern and high-quality equipment this time to attract more high-end customer groups.

 

Jay and Krutik's cooperation can be traced back to the fitness equipment procurement business a few years ago, and they have established a good foundation of trust. For this new project, Krutik expressed a clear demand: an 800-square-meter gym, covering strength training area, aerobic area, yoga area and spinning room, etc. He hopes that all equipment will not only have a stylish appearance, but also have high performance, long life, and easy maintenance, so as to bring excellent user experience to his customers.

 

Jay and Krutik's inspection trip in China was compact and fulfilling. Our company was the last stop of their inspection. Before coming to our factory, they had visited several fitness equipment manufacturers, each of which had its own characteristics, but Krutik still could not make a final decision. He hoped to find a supplier that not only provided equipment, but also hoped to establish a long-term partnership.

 

Since its establishment, Panata has focused on the research and development and production of high-quality fitness equipment and has many years of export experience. We are customer-centric, provide personalized customization services, and ensure that each piece of equipment undergoes strict quality inspections. Jay and Krutik visited our production workshop in the factory and learned about the manufacturing process and quality inspection process of the equipment. We showed them the latest strength training equipment and treadmills, and introduced the core technical advantages of the equipment.

 

Krutik showed great interest in our equipment's innovative design and strict quality inspection process, especially our equipment's intelligent management system and ergonomic design, which were highlights he had never seen in other factory inspections. Our R&D staff also demonstrated the operation and maintenance of the equipment on site, and answered in detail questions raised by Krutik about equipment durability, maintenance costs, and user experience.

 

Although Krutik had a preliminary favorable impression of our equipment, both parties still needed further communication before signing the contract. Because Krutik's gym project involved the construction of multiple functional areas, he hoped to discuss details such as equipment layout, installation and subsequent after-sales service with our team through video conferencing.

 

In the following months, we held several video conferences with Krutik. Each meeting revolved around specific issues, such as how many equipments are needed in the strength area, how to plan the aerobic area, and the equipment placement in the spinning room. Our design team provided Krutik with several different layout plans to help him better understand the function of each equipment and the best place to place it. Krutik also shared his unique insights into customer experience, and our design plan was continuously optimized based on his feedback, and finally achieved the effect he expected.

 

At the same time, Jay, as a bridge between the trading companies, actively coordinated the communication between the two parties to ensure that every detail was accurately conveyed. We also introduced the latest progress of the project to Krutik in each meeting and promptly answered his questions about logistics, installation and after-sales service. Through multiple video conferences, the cooperation and trust between the two parties continued to deepen.

 

Jay and Krutik visited many factories, but they finally chose us. After several meetings, Krutik believed that our company had obvious advantages in equipment quality, technological innovation and after-sales service. Our products not only met his high requirements for fitness equipment, but also could be customized according to his needs, ensuring that his gym could provide members with an excellent fitness experience.

 

Jay and Krutik visited many factories, but they finally chose us. After several meetings, Krutik believed that our company had obvious advantages in equipment quality, technological innovation and after-sales service. Our products not only met his high requirements for fitness equipment, but also could be customized according to his needs, ensuring that his gym could provide members with an excellent fitness experience.

 

Krutik paid us a deposit in September, which marked the official entry of the cooperation between the two parties into the implementation stage. We are full of confidence in this cooperation and look forward to bringing success to Krutik's third gym project.

 

This cooperation is just the beginning. Krutik plans to open more gyms in India in the future. We also hope to further understand the needs of the Indian market through this cooperation and lay a solid foundation for future cooperation. In the future, we will continue to maintain close cooperation with Krutik, help him create more high-quality gym projects, and jointly promote innovation and development of the fitness industry.


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