Professional manufacturer of full set heavy-duty commercial gym equipment over 21 years. 
+86 13642520076 
ky004@ky868.com
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Professional manufacturer of full set heavy-duty commercial gym equipment over 21 years. +86 13642520076 ky004@ky868.com
From November 22 to 24, the annual BRASIL TRADING FITNESS FAIR (BTFF) was held as scheduled in Sao Paulo, Brazil. This highly anticipated industry event brought together leading brands and suppliers from around the world, providing a platform for communication, display and promotion for the sporting goods and fitness industry. As one of the most influential exhibitions in South America, BTFF attracted a large number of exhibitors and professional visitors with its professionalism, diversity and cutting-edge nature. During the exhibition, General Manager Bobi not only experienced all aspects of the exhibition in depth, but also took the opportunity to discuss trends and learn new technologies with industry professionals, which was fruitful.
BTFF covers multiple fields such as sporting goods, fitness equipment, sportswear and accessories. The exhibition attracted exhibitors from dozens of countries, and the products on display ranged from high-end fitness equipment to portable sports equipment to high-tech smart fitness solutions, covering almost all market segments in the fitness field.
Bobi said: "BTFF is not only an exhibition, but also an industry event. Here, you can see the future of the fitness industry and deeply feel the high attention paid by the global market to health and fitness."
At the exhibition, the combination of technology and fitness became a highlight. New products such as smart treadmills, virtual reality fitness equipment and body fat analyzers emerged in an endless stream, providing a new perspective for the industry. In addition, many booths also provided on-site trials and interactive sessions to allow visitors to more intuitively experience the characteristics and advantages of the products.
General Manager of Ganas's exhibition trip
1. In-depth understanding of market trends
As a world-renowned fitness equipment manufacturer, Ganas always pays attention to market demand and industry development trends. During this exhibition, Bobi paid special attention to several aspects:
Layout of high-end product lines: Many brands at the exhibition displayed luxury equipment and integrated training equipment, which is highly consistent with the positioning of Ganas's high-end product series.
Sustainable development concept: More and more brands pay attention to environmentally friendly materials and energy-saving design, which coincides with the green manufacturing concept promoted by Ganas in recent years.
Personalized fitness solutions: Many brands have launched customized fitness equipment and personalized training plan services, which provides inspiration for Ganas to further expand customer service.
2. Try out products and experience the charm of technology
Our General Manager was impressed by the experience session of the exhibition. He personally tried out several of the latest fitness equipment, including a rowing machine equipped with a smart console, an elliptical machine with heart rate monitoring function, and an exercise bike that integrates virtual reality technology. "These devices not only make training more interesting, but also make data analysis more accurate and provide scientific guidance for users," he said.
In addition, Bobi also participated in several professional product demonstration activities, communicated face to face with exhibitors, and gained an in-depth understanding of the technical support and design concepts behind the products.
3. Exchange ideas with peers and inspire new ideas
During the exhibition, Bobi held one-on-one talks with peers from different countries to share their business experience and market insights. During these exchanges, he discovered several major characteristics of the South American market:
The rapid development of commercial gyms: Brazil and other South American countries have an increasing demand for medium and large gyms, and customers pay more attention to the durability and versatility of equipment.
Rising demand for community fitness: The market for small gyms and private training rooms is also booming, which provides broad opportunities for lightweight and multifunctional equipment.
The popularity of healthy lifestyles: Whether it is consumers or fitness industry practitioners, the improvement of health awareness has brought more diversified fitness needs.
These information provide important references for Ganas's future layout in the South American market.
Highlights and trends of the BTFF exhibition
1. Intelligence becomes mainstream
At the exhibition, smart devices are everywhere. From strength training equipment connected to mobile phone applications to smart watches that analyze sports performance in real time, technology is completely changing the way of fitness. Bobi pointed out: "We need to follow the trend of intelligence, integrate technology into product design, and meet consumers' expectations for smart fitness."
2. Combining fitness with lifestyle
Health no longer just means exercise, but a comprehensive lifestyle. BTFF integrates fitness with nutrition, mental health and daily life through diverse exhibits and themed activities. This integration concept provides new ideas for Ganas' future product innovation.
3. Diversified fitness scene solutions
From home gyms to commercial fitness centers, from high-end hotels to community fitness corners, the exhibition presents the diversity of fitness scenes. This trend coincides with the strategic direction of Ganas's "full-scene fitness solution".
Ganas's future market strategy
Through this exhibition, Ganas has a deeper understanding of the South American market. Bobi clearly stated that in the future, efforts will be made in the following aspects:
Increase investment in the South American market: establish a localized service team, strengthen interaction and support with South American customers.
Develop more intelligent products: combine the innovative concepts in the exhibition, launch intelligent and digital fitness equipment, and provide customers with more competitive choices.
Optimize full-scenario solutions: continue to deepen product research and development in multiple scenarios such as home, commercial, and community to meet the needs of different customers.
The visit to the BTFF made Bobi deeply feel the rapid development and unlimited potential of the global fitness industry. Whether it is the latest product design or the insight into industry trends, it provides important inspiration for the future development of Ganas.
He said: "The fitness industry is a track full of challenges, but also a track full of opportunities. Ganas will continue to learn and innovate, create more value for customers, and contribute more to the global fitness industry."
In the future, Ganas will meet every challenge and opportunity in the global market with a more open attitude, more excellent products and more considerate services.
+86 13642520076
G10 Workshop, Longteng Industrial Zone, Shiling Village Committee, Longtang Town, Qingcheng District, Guangzhou, Guangdong, China 
ky004@ky868.com
+86 13642520076