In-depth communication journey between Ganas and international brands

In November 2024, Bobi, General Manager of Ganas, went to Brazil to investigate the local fitness equipment market and visited several stores of internationally renowned fitness equipment brands, including Matrix, Life Fitness and Technogym. This investigation was not only an opportunity to understand market demand, but also an important opportunity to have in-depth exchanges with industry leading brands and discuss industry development trends.

In recent years, the fitness industry has also shown a rapid development trend, with large and medium-sized gyms, hotel gyms and private studios emerging. Bobi said that the most important goal of this trip is to understand the specific needs of the Brazilian market for fitness equipment, such as functionality, diversity and localized services. At the same time, Ganas hopes to find opportunities to break through in international competition through the investigation and promote high-quality fitness equipment made in China to more Latin American markets.

In the major cities of Brazil, Rio de Janeiro and Sao Paulo, Bobi was invited to visit the stores of three internationally renowned fitness equipment brands.

1.Matrix: A model of innovative technology

At the Matrix store, BOBI personally experienced the brand's high-end smart strength equipment and aerobic equipment, and felt the leading position of its products in humanized design and technological integration. Matrix staff introduced its smart fitness solutions in detail, such as real-time monitoring of user data through mobile applications to help users optimize training plans.

BOBI highly recognized this and raised many questions about how to better integrate user needs and technological innovation in equipment. The two sides also discussed the complementarity of Chinese manufacturing and international brands in technological applications.

2.Life Fitness: A combination of classic and practical

In the Life Fitness store, BOBI saw the classic balance between design and function. In particular, the diverse selection of its home and commercial series fully reflects the concept of "making fitness closer to life".

BOBI discussed the process details in equipment manufacturing with the Life Fitness team, such as the selection of pipes, surface treatment technology, and adaptability design in the Brazilian market. They discussed together how to control costs while ensuring quality and enhance brand competitiveness.

3.Technogym: Leader in the high-end market

As a global high-end fitness equipment brand, Technogym has a unique positioning in the Brazilian market. The products in the store are not only avant-garde in appearance design, but also incorporate a lot of ecological and environmental protection concepts.

BOBI pays special attention to its customized solutions for high-end gyms, such as flexibility in equipment appearance color and logo design. The Technogym team had in-depth exchanges with BOBI on their design concepts and exchanged views on the development trend of high-end gyms in the Latin American market.

During the visit and experience, BOBI held several roundtable discussions with representatives of the three brands, focusing on the following core issues:

How to meet the diverse needs of the market

Consumers in the Brazilian market pay attention to both the quality of equipment and the cost-effectiveness. International brands have advantages in functional design and brand influence, but Chinese manufacturing is highly competitive in cost control and production efficiency.

Ganas shared his experience accumulated in overseas markets with the three brands, such as how to open up the market with cost-effective products and how to provide personalized services based on customer needs.

1. Technological innovation and user experience

Intelligence is an important direction for the future development of fitness equipment, and Ganas is also actively developing intelligent fitness solutions. BOBI mentioned that Ganas is developing a new intelligent fitness system that combines data analysis, user management and training optimization to meet the needs of users at different levels.

2. Environmental protection and sustainable development

Technogym emphasized the importance of environmentally friendly materials and green production, which coincides with the environmental protection strategy promoted by Ganas in recent years. BOBI said that Ganas will further increase its investment in the research and development of environmentally friendly materials in the future and is committed to contributing to the sustainable development of the global fitness industry.

3. Brand building and market expansion

The success of international brands in the Brazilian market is due to their strong brand influence and localized services. BOBI deeply understands the importance of brand building and proposes that Ganas will increase its efforts in brand promotion and after-sales service in the future to provide customers with better product experience and service guarantee.

The market investigation in Brazil and the exchanges with international brands provided valuable experience for Ganas' development. BOBI concluded: "The successful experience of international brands tells us that fitness equipment is not just a simple product, but also an important tool to meet user needs and convey the concept of health. If Ganas wants to gain a foothold in the global market, it must not only have high-quality products, but also have a deep understanding of the culture, habits and needs of different markets."

In the future, Ganas will further strengthen the development of the international market, increase investment in product research and development, and realize the combination of technology and humanized design. Deepen cooperation with overseas customers and win customer trust through video factory tours and design customization. Focus on brand building, combine "Chinese smart manufacturing" with international standards, and establish Ganas' global brand image.

Through this market investigation in Brazil, Ganas not only further understood the development trend of the industry, but also injected new impetus into future international development. BOBI firmly believes that Ganas will occupy a more important position in the global fitness equipment industry and create more value for global fitness enthusiasts!

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