: 2019-03-18 14:38:01 | : 575
Currently, the health and fitness industry is one of the most lucrative industries on the face of the earth. With more and more people choosing to take charge of their health and fitness and adopt a healthy and active lifestyle, gyms and other similar institutions are currently thriving. It is estimated, that each year, the fitness industry generates close to $100 Billion in profit, and that number is steadily rising with each passing month. There has never been a better time to consider opening a commercial gym than right now, but if you do so, you need to be committed and willing to put in the work. Assuming that you’ve sourced the funds needed to set up shop, we’re going to provide you with a step-by-step guide on building up your very own commercial gym so that you can turn your passion into your livelihood.
Choose the right area
To begin with, the first thing you need to consider when opening up a commercial gym is the area itself. This is where it pays to perform market research. By this, we mean that you really need to get to know the area and understand your target demographic. If for example, you’re looking to open up a commercial gym which emphasises strength and resistance training, you wouldn’t want to open the gym up in an area with a large population of elderly and retired people. If you’re just going for a generic commercial gym, look for busy and thriving locations, perhaps close to towns and city centres, as the more people there are in the area, the greater your chances will be of signing up more members. You also need to consider rent prices in the area, as well as crime rates. Areas with high crime rates will likely have low rents because nobody will want to set up a business there. The last thing you want is for your gym to be the victim of crime, plus a neighbourhood with a bad reputation will also put off your potential clients. Basically, find out as much about the area as possible, because the more you know, the easier it will be to get your gym up and running.
Source the best equipment you can
When you’re getting ready to open your doors to the general public, people will come down to have a look around and check out what you have to offer your members. This is where it pays to really source and utilize the right equipment. As you know, gym equipment varies hugely in terms of price and quality. Starting a new business is expensive, and some gym-owners wrongly try to keep their costs low by sourcing cheap equipment. True gym aficionados know all of the good quality brands to begin with, plus they also know the cheap and inferior brands to avoid. If you fill your gym with cheap equipment made by brands with a bad reputation, the true hardcore gym-lovers will instantly not want anything to do with you. Those that don’t know the differences will likely still find out the hard way however, because cheap machines and equipment tends to break easily. You want the best quality machines and equipment that you can afford, and if that means taking out another loan, it is likely to be a very worthy investment. If you source pre-owned commercial gym equipment, make sure it’s all been cleaned down, has been maintained, and that it looks the part. Dumbbells, Olympic weight sets, barbells, cardio machines, multi-gyms, benches, and individual machines are all essential pieces of kit in a commercial gym, although what you choose to put in yours is entirely up to you.
Don’t forget the décor
With more and more commercial gyms opening up every single day, the industry is becoming increasingly competitive. You can guarantee, that no matter where you choose to open up, not too far away will be another commercial gym offering you direct competition. You need to make your gym stand out, which is where it pays to get your décor exactly right. You could play it safe and go with neutral colours like white and magnolia, but they show dirt up very easily, and they don’t really stand out. More and more gyms however, are getting adventurous with their décor and the results are fantastic. To begin with, once you’ve named your gym, you’ll want a company logo. You may want to use the colours of your logo on the interior of your gym. Inside the gym, vinyl wall stickers and motivational quotes work well, as will extra-large versions of your company name and logo. Basically, don’t be afraid to get colourful and adventurous to make your gym stand out. If you can afford it, you may even wish to have your machines re-painted in bright and vibrant colours to really make them stand out. Basically, don’t just stick with boring colours if you really want to get yourself noticed and make a statement.
Maintain your gym and equipment
When you run a business, cleanliness and hygiene is essential. You wouldn’t open up a restaurant and leave the floor and tables dirty so why would you allow your gym to become messy and cluttered? A dirty and messy gym gives your clients the impression that you don’t care. If you don’t even care about your own business, why would you care about the health and fitness of your clients? To make the right impression, your gym will need to be cleaned and maintained daily. That means mopping the floors, vacuuming, wiping down the benches and machines, dusting, and putting plates and equipment back where they need to be. Cleanliness is one thing, but when it comes to running a commercial gym, maintaining your equipment is essential. Machines will need servicing regularly by professionals, plus you may need to lubricate them to ensure they run and operate smoothly. Nuts and bolts may need tightening, as will dumbbells and Olympic bars. The last thing you want is for a gym member to be using a set of dumbbells and to have them come unthreaded and have the plates come crashing down onto them, as this could be very dangerous. Your gym will also sustain damage, which is inevitable. Bench upholstery may become ripped, mirrors may become cracked, walls may become scuffed, and cables may snap. When this happens, don’t just throw an ‘out of order’ sign on the damaged equipment for weeks on end, get it repaired as quickly as possible. It may indeed cost money, but you need to spend money to make money.
Offer unique classes
If your gym has space for classes, to help you attract new members and stand out from the crowd, you may wish to offer unique classes to them. Group fitness classes are a great way of bringing new members in, and having people train in groups and make their workouts fun and exciting. If you are qualified, you could hold the classes yourself, or bring somebody in that holds the necessary qualifications, experience, and insurance. In terms of which classes you offer, that’s entirely up to you. Some people prefer tried and tested classes like ‘boxercise’ or ‘yoga’ whereas others get more adventurous and offer things like pole dancing classes, or HIIT. If you do have the space in your gym to offer group classes however, we strongly recommend that you do so.
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